Creative Digital Marketing Manager (Ref: PK8167)

NEW VACANCY! (PK8167)

CREATIVE DIGITAL MARKETING MANAGER LANCASHIRE

Salary negotiable (Dependent on experience) + Benefits

Our Client is a market leader in packaging from single items to complex assemblies to blue chip FMCG markets. This Group role will allow for shared responsibilities within different companies within the Group to develop and maintain 'Brand Identity' and create strong, visual marketing campaigns to promote the UK based group of companies.

This is a great opportunity for someone who is passionate about ecommerce marketing and promotion, creating marketing plans, creative copy writing, and can think outside of the box. You will need to be a self-starter and be able to work on you own initiative. You will manage the Branded Products website and marketing creation. Responsible for the website updates and maintenance to ensure sales growth, partnered with creative marketing ideas and content creation.

Responsibilities

• Develop a deep understanding of the brand, their competitors, and the market in which they operate.
• Demonstrate high levels of creative enthusiasm, highlighting your passion through creative marketing campaigns and promotions.
• Create exciting and engaging B2B & B2C marketing assets within set brand identities that the brand uses for advertising, promotion, and digital use.
• Support social media.
• Work with photographers to help create content, working in parallel with the marketing calendar.
• Manage the photography process.
• Management of all the group company websites, driving traffic and exceeding sales targets.
• Maintenance of the websites - product updates, copy updates, product launches, and homepage updates.
• Assist with all marketing materials for all departments.
• Utilise creative design expertise to create and enhance various digital marketing materials.
• Create, build, and action their social media advertising on google.
• Update to with key word terms and searches and then Implementing SEO changes on to the websites.
• Writing regular blogs which are SEO content rich.

Required Skills

• Experienced with WordPress and WooCommerce.
• Highly experienced in using Adobe Creative Suite for design work.
• Experience in product photography and equipment usage an advantage, but not essential.
• Excellent copy writer.
• Strong communication skills for conveying marketing plans and activation.
• Openness to taking direction and incorporating feedback during marketing review sessions.
• Experience and expertise in multiple marketing specialties (i.e., email building and implementation, digital ad creation, and web page building).
• Strong understanding of design principles.
• Ability to generate creative ideas.
• Ability to think strategically.
• An "all-rounder" with a wide skill set who is happy to "roll up their sleeves" and do any job.